Thursday, April 2

4:00 p.m.–8:00 p.m.

Registration/Information Desk Open

Main Street Grill Foyer

6:00 p.m.–8:00 p.m.

Welcome Reception

Grand Ballroom EFG

Friday, April 3

7:30 a.m

Registration/Information Desk Open

Main Street Grill Foyer

7:30 a.m

Breakfast

Grand Ballroom DE

8:30 a.m.

General Session

Opening Remarks by Danny J. Anderson, University of Kansas Vice President for Academic Affairs

Keynote Speaker

Sally Sieloff Magnan, Director, Language Institute and Professor of French, University of Wisconsin-Madison

Situating Special Purpose Courses in the University

9:30 a.m.

Break

9:45 a.m.

Concurrent Session I

A:

Seville 1 (2^nd Floor)

Mary Vigier, ESC Clermont
Dennis Karney, University of Kansas
Michael Bryant, ESC Clermont
Steve Hillmer, University of Kansas
An Assessment of the Learning Outcomes of an Intensive one-week Program in a French Business School

B:

Seville 2 (2^nd Floor)

Margaret Gonglewski, George Washington University
Anna Helm, George Washington University
Business Cases in the Foreign Language Classroom: Best Practices across Disciplines

Irina Six, University of Kansas

Business Discourse: Research-Based Teaching or Practical Approach?

C:

Grand Ballroom FG (2nd Floor)

Marc Rathmann, University of Texas at Austin
German Economic Reforms in the New Millennium and Their Consequences
Patricia Paulsell, Michigan State University
German Reactions to the World Economic Crisis 2008: Case Study in Business Ethics

D:

Millcreek (3^rd Floor)

Elinore L. Fresh, University of Florida
Susan A. Kubota, University of Florida
Culture across the Curriculum (CAC): A CIBER Initiative at the University of Florida

E:

Brushcreek (3rd Floor)

Panel Presentation
Current Social, Cultural and Economic Trends in Latin America

11:15 a.m.

Concurrent Session II

A:

Seville 1 (2^nd Floor)

Cristian R. Aquino-Sterling, University of Pennsylvania
Will Thompson, University of Memphis
Ya-Chuan Yu, University of Pennsylvania
Research Forum on the State of the Art in the Teaching of Intercultural Competencies and Languages for Business Communication: Preliminary Findings on Chinese, French and Spanish Reviews of the Literature

B:

Seville 2 (2^nd Floor)

David A. Victor, Eastern Michigan University
Language Selection in Business Settings: Cultural Ramification on Business Interactions

C:

Grand Ballroom FG (2nd Floor)

Mary K. Long, University of Colorado Boulder
China and Latin America: Global Alliances in a "Flattened" World

Adriana Cabeza, University of Colorado Boulder
Business with a Positive Focus

D:

Millcreek (3^rd Floor)

Patrick McAloon, Ohio State University
Defining and Identifying Professional-level Chinese Ability

Haidan Wang, University of Hawaii at Manoa
Intercultural Dialogue at Online Cafe: A Module for Business Language Teaching

E:

Brushcreek (3rd Floor)

Panel Presentation
Current Social, Cultural and Economic Trends in Europe

12:30 p.m.

Lunch—Keynote Presentation

Clinton O. Robinson, Vice President, Black and Veatch

2:15 p.m

Concurrent Session III

A:

Seville 1 (2^nd Floor)

Annie C. Higgins, Wayne State University
Currency and Interest: Banks and Islam

B:

Seville 2 (2^nd Floor)

Mithilesh Mishra, University of Illinois at Urbana-Champaign
Linguistic Profile of Business Hindi

C:

Grand Ballroom FG (2nd Floor)

Charles Bwenge, University of Florida
Swahili: a Tale of an East African Marketplace Language from 19^th to 21^st Century

D:

Millcreek (3^rd Floor)

Ronald M. Lee, Florida International University

The Rainbow Game: Situated Foreign Language Conversation Learning Using Virtual Worlds

E:

Brushcreek (3rd Floor)

Patricia Anne Simpson, Montana State University
Susan McAllister, Montana State University
Crossing Town, Crossing Borders: Local Outreach in a Global Context

Douglas A. Jackson, University of South Carolina Upstate
Undergraduate Community Translators and Interpreters: Professional Practice in Non-Profit, Food Service, and Health Care

3:00 p.m.

Break

3:15 p.m..

Concurrent Session IV

A:

Seville 1 (2^nd Floor)

Luigia Maiellaro, Northeastern University
Preparing Students for Academic Business Courses in Italy: Listening and Comprehension Skills

Gregory E. Moreland
Teaching Business Spanish with a Study Abroad Provider: The Pros and Cons of a Unique Study Abroad Opportunity for Language Instructors

B:

Seville 2 (2^nd Floor)

Geraldine Lebaudy, University of Pennsylvania
International Business Cases for all Language Levels

Steven J. Sacco, San Diego State University
Elizabeth Ann Martin, California State University, San Bernadino
French Business Case Studies

C:

Grand Ballroom FG (2nd Floor)

Marien Schierloh, Michigan State University
"Let’s Talk Business": Foreign Language Teachers’ Input Modifications in Business Language Classrooms

Sandra Lindemann Summers, University of North Carolina at Chapel Hill
Standardized Proficiency Testing for Professional German

D:

Millcreek (3^rd Floor)

Juliette Parnell, University of Nebraska at Omaha
Presentation and Discussion of Teaching Strategies for the Preparation of the French CCIP Exams

Tomoko Takami, University of Pennsylvania
Intercultural Competence in Business Language Instruction: Theory and Practice

E:

Brushcreek (3^rd Floor)

Panel Presentation
Current Social, Cultural and Economic Trends in Asia

6:00 –9:00 p.m.

Gala at the National World War I Museum

Saturday, April 4

7:30 a.m.–3:00 p.m.

Registration/Information Desk Open

7:30 a.m.

Breakfast

8:00 a.m.

Asia Pacific Economic Cooperation Panel Presentation

Alan Ginsburg, Monica Whaley, Dana Chong

9:30 a.m.

Break

9:45 a.m.

Concurrent Session V

A:

Seville I (2^nd Floor)

Keith Phillips, Lansing Community College
Squeezing Blood from Multiple-Sourced Turnips-Development and Marketing Strategies for Upstart Business Language/FLSP Programs with Limited Resources

B:

Seville 2 (2^nd Floor)

Yi Zhou, University of North Carolina at Chapel Hill
Business Chinese Curriculum at the University of North Carolina at Chapel Hill and Duke University

Ya-Chuan Yu
Curriculum Design for Superior-Level Business Chinese: Learning International Business Cultures and Language from HBS Case Studies

C:

Grand Ballroom FG (2^nd Floor)

Elizabeth Martin, California State University, San Bernadino
The Quebec Difference: Pedagogical Applications of French Canadian Advertising for International Business and Foreign Language Curricula

Maida Watson, Florida International University
Teaching Cross Cultural Relations in a Totally On Line Spanish for Business Course

Deborah Reisinger, Duke University
Instructional Technology Applications in the Business Language Class: Bringing Students into the Information Era

D:

Millcreek (3^rd Floor)

Allen Wood, Purdue University
Seven Steps to Success in Publishing a Business Language Article

Mary K. Long, University of Colorado Boulder
An Analysis of MLA Job Announcements for Languages for Special Purposes: How to Prepare Graduate Students for this Demand

11:00 a.m.

Break

11:15 p.m.

Concurrent Session VI

A:

Seville 1 (2^nd Floor)

Luigi G. Ferri, John Carroll University
Creation of a Major in Foreign Language and Business at John Carroll University: a Case Study

Monica Rector, University of North Carolina at Chapel Hill
Working Portuguese

B:

Seville 2 (2^nd Floor)

Regina Wu, San Diego State University
A Conversation Analysis of the Conceptualization of Face in Modern China: Implications for Business Chinese Education

Sheree Willis, University of Kansas
What do My Chinese Counterparts Really Want? Cultural Insights through Chinese Language for Business Professionals

C:

Grand Ballroom FG (2^nd Floor)

Orlando R. Kelm, University of Texas, Austin
The Future of Teaching Business Language and Culture: Technology Changing our Paradigm

Andrea Golato, University of Illinois at Urbana-Champaign
Authentic Business Video Clips: Improving Students’ Linguistic Skills and Cultural Knowledge

D:

Millcreek (3^rd Floor)

Diane R. Uber, College of Wooster
One Publishing Strategy: Linguistic Studies in Business Contexts

Steven J. Sacco, San Diego State University
Fifty Grant Tips for Preparing Proposals in Support of Business Language Programs

12:30 p.m.

Lunch

1:45 –3:00 p.m.

Concurrent Session VII

A:

Seville 1 (2^nd Floor)

Will Thompson, University of Memphis
An in-depth Comparative Analysis of Current Business French Textbooks

Martha Pereszlenyi-Pinter, John Carroll University
French for Business for Beginning Students: Practical and Hand-on Techniques for Teachers

B:

Seville 2 (2^nd Floor)

Nathalie Louisgrand-Thomas, IDRAC, Lyon, France
From Takeaways to Taking over the World: Western Stereotypes of Chinese Business Culture

Cheri Micheau, University of Pennsylvania
Susan Caesar, University of Pennsylvania
Discussion Skills for the Workplace

C:

Grand Ballroom FG (2^nd Floor)

Alisa Yi-Ting Tu, University of Pennsylvania
Designing a Theme-based Second Language Course for Business Communication

D:

Millcreek (3^rd Floor)

Christophe Ippolito, Georgia Institute of Technology
Fostering Research and Creativity in the Business French Class

Ronald Cere, Eastern Michigan University
Foreign Language Careers for Business and the Professions